There’s nothing new under the sun, is there?
I’m reminded of this constantly when I see contemporary fashion ranges because they’re always similar to something that has been done before – currently we’re seeing a lot of the late ’70s to early ’80s and a smattering of early to mid ’90s.
For me, all of it was more interesting the first time around so it works best when a new spin or twist can be applied.
Today I read this:
It sounds like the current crisis, doesn’t it? Except that this is old news from The Age in 1974!
I was researching Len Vogue – because I find lots of Len Vogues and I wanted to know more.
Len Vogue opened in 1965 and closed in 1975 and supplied over 1,000 retailers around Australia including their own shops.
They became successful because instead of the usual system of the time, whereby retailers would order from sample ranges and wait for delivery, Len Vogue produced stock daily and kept a large amount available at all times.
They started off as Len Vogue Industries, and developed into Len Vogue Distribution as their grew their list of customers – and had a team of fashion designers and researchers to produce up to 30,000 garments a week from forty factories!
That’s a lot of frocks!
They were based at 31 Wangaratta Street, Richmond, tucked behind the Corner Hotel and a stone’s throw from Richmond Train station.
Because fashion styles go in and out, I really appreciate the certainties in the fashion world and if you can pin down the dates that a label operated, it can be very useful.
I have this Len Vogue ensemble, just listed on the web shop today.
Dress and jacket ensembles came in during the ’30s and again in the ’50s to early ’60s and at first I wondered if this was from that later era? It has the princess seams, and shift silhouette that was popular in the early part of the ’60s but the candy stripe reminded me of this dress in the Darnell Collection, that is featured in my book “Love Vintage” and also last year’s “Fashion Meets Fiction” exhibition.
So I wondered if my ensemble could be late ’60s too? A google through the newspaper archives found the relevant dates so now I’m happy on when it was probably made.
This style is perfect for the races or a wedding, especially with some nice accessories.
Have you found any Len Vogues during your vintage adventures?
Update: Shel has sent in pics of her Len Vogue ’60s dress and label – thank you Shel. I love it! Readers, you’re always welcome to send me pics when I post about fashion houses – the more designs we can see of a label, the more it contributes to our knowledge of them.
Photo reproduced courtesy Shel Wang.
Update: Rachelle has sent in a pic of her Len Vogue early ’70s sundress, and some articles from the Australian Women’s Weekly.
Photo reproduced courtesy Rachelle Summers.
Australian Women’s Weekly – 1968
Australian Women’s Weekly – 1972