Tue 21 Jul 2009
The House of Merivale and a dress with history.
Posted by Nicole under 1970s
[33] Comments
At the recent vintage fair at Williamstown I chanced upon a remarkable frock – a Merivale from the early ’70s constructed patchwork-style from a large collection of original vintage fabrics from the ’30s and ’40s.
Not especially attractive or flattering (the dress is empire style and rather like a maxi-length smock with long blouson sleeves), I could not pass it up. It’s a piece of history, from a rare time.
During the late ’60s and early ’70s, fashion went backwards as much as it went forwards. Inspired by the ’20s to the ’50s, vintage came into vogue for the first time as beautiful (and original) clothing could still be found in the op shops for a pittance. Oh, how the story of these glory days are told often at Circa! Can you imagine finding beaded flapper gowns for a dollar or two?
The House of Merivale was to Australia what Biba and Ossie Clark was to the UK: stylish and sophisticated clothing, now highly collectable. This from The Powerhouse’s site:
Established by John and Merivale Hemmes, the landmark House of Merivale and clothing designed by Merivale revolutionised the Australian fashion scene. John and Merivale Hemmes were mavericks in Australian fashion. Modelled on London’s famous concept boutiques and catering to 18-25 year olds, the House of Merivale was the first specialty fashion boutique in Australia.
The House of Merivale was not just a shop; it was a phenomenon that significantly influenced a generation of young Australian’s attitude to shopping and the fashion experience. The House of Merivale was the place to go to for the latest trends in music, fashion and make-up and was the first store in Australia to sell the mini. The popularity of the boutique was such that teenagers would be lined up outside the door.
If you find a Merivale for a good price, consider picking it up as they’re getting harder to find these days and going up in value. Meanwhile – what of my patchwork dress? It’s a mystery. It was found in a country op shop by a traveller, who brought it to Diamond Dog of Seddon, where the lovely Mellita brought it to the Fair whereupon it caught my eye.
How can I be sure that it’s made of vintage fabrics? Rayons of the sort it uses are fragile creatures when wet and do not stand up to machine washing (I recommend hand washing for most, but dry clean only for crepes) so during the 1950s a new type of rayon was invented that could withstand modern rigours. The fabrics in my dress could only be old because the versions made in the ’60s and ’70s are very different. Not surprisingly, it comes with a “dry clean only” label but all the same, I’m surprised that it has survived. Crepes shrink if washed, as vintage lovers often find out to our detriment.
Here is a sample of the fabrics comprising this incredible frock. In the bottom row you’ll find one of the dress in full.



















July 21st, 2009 at 10:14 pm
I love the story of Merivale.
Chrissy Amphlett (Divinyls) used to work there when she was a teenager! I have photos of the back of the building where it used to say The House of Merivale and Mister John, not sure if it’s still there. It breaks my heart the building has an ugly shop front now, though there were apartments being built in there just before I left Melbourne, I wonder what they look like…
July 21st, 2009 at 11:50 pm
Hi Belle!
Interesting: do you recall where the building was? Merivale was a real piece of Melbourne (and Sydney) history.
July 22nd, 2009 at 8:09 am
I loved reading about Merivale. The fabrics are extremely pretty. What a rare find!
July 24th, 2009 at 7:07 pm
Love those vintage rayons!!! Merivale and Mr John’s story really does echo the Biba phenomenon in Britain. My sister travelled to the UK and visited Biba and another sister coveted Merivale. The 70′s were a bit hit and miss though! Wouldn’t it be wonderful if Merivale wrote a memoir as Barbara Hulanicki did? And their son Justin is forging his own success with nightclubs and so forth in Sydney.
August 5th, 2009 at 9:00 am
I loved reading this – I worked in the Sydney CBD during the 70′s and spent many lunch hours in Merivale planning my next purchase. I remember a black leather handbag I purchased and adored, even more so as Merivale would customise by embroidering your name inside the bag. It was like a badge of loyalty. I often wonder why I gave that bag away! Such a great store and very London inspired. I remember having a top similar to this patchwork dress- (I still love this look) I now reminisce and wish I had kept those Merivale pieces. One of my daughters is studying fashion design and I have talked about the influence of The House of Merivale but it was such a total experience it is hard to give justice in words. I now buy and sell vintage and collectible brooches – yet another fun and addictive passion.
August 5th, 2009 at 9:38 am
What wonderful memories Cheryl-Leigh! I’m too young to remember Merivale but I wish I had been to their shop. These days it just isn’t the same. I love your story about the embroidered bag: what a lovely idea.
August 23rd, 2009 at 7:48 pm
I actually bought a purple leather jacket and i still have it. I love it but it doesn’t fit me anymore. But i just can’t part with it.
I also bought a lovely full length black dress from HOM and i wish i still had that as today it would still be in fashion.
August 27th, 2009 at 3:08 pm
I have collected a lot of vintage over the years. In the late 60′s to 70′s I lived in Sydney and bought a few items from Mr. John and Merivale. I have this beautiful very small patterned top with little crystal like buttons. It is so small! Well the material is lovely and it doesnt have any holes in the top. They must have used very good quality material to last 41 years. Is an item I will definitely be holding on too. Do they still have a shop? Also wonder if any of their collections have been shown in museums.
August 28th, 2009 at 10:34 am
Dianne, your top sound beautiful, especially the crystal buttons.
Merivale closed down some time ago but some of their fashions are in Powerhouse Museum in Sydney and I imagine the National Gallery of Victoria would have some too. Might have to ask them, now that I’ve started collecting them. There’s also a Merivale dress and matching jacket in my Book, that will be out in October.
November 26th, 2009 at 12:44 pm
In Melbourne, The House of Merivale and Mr John was in Collins Street between Swanston and Elizabeth Sts (southside). I think there is a horrible suit shop (Sires?) in part of the shopfront now.
As a teenage male, I used to occasionally pluck up the courage to wander in and dream. Couldn’t afford anything mind you, but wanted so much to wear clothing from this wonderful store
November 27th, 2009 at 9:09 am
Hi
I still have a leather jacket [purple]also a leather bag, that i lay-byed at the House of Merivale and Mr John when they were in Pitt Street Sydney. I took that jacket everywhere,and on my honeymoon accross flooded rivers when my only thought was if the car goes in the raging river i would save my jacket, never mind the husband. It doesn’t fit me any more but i love it anyway. I bought a long black wool dress also lots of other clothes. It was my favourite shop in all of Sydney. Whenever i wore any of these clothes people would always comment on how beautiful they were. Idont have the any of that now but i loved wearing them.
January 2nd, 2010 at 8:18 am
I still have my very cherished large black leather bag lined with Merivale and Mr John printed lining. It has JAM printed in gold lettering on the front. Have decided to have it restored by a Leather Restoration Company.
Also remember purchasing a black and white tweed skirt suit which cost me a considerable sum at the time. Unfortunately, I think I gave it to an op shop in the 80′s.
January 8th, 2010 at 4:27 pm
I use to visit the Pitt St store in Sydney on most pay days,I had a leather shoulder bag with 2 pockets on the outside,nearly every female back in the 70′s owned one of these bags. I also had a lovely sweater with little navy & burgandy checks on the cuff and waistband.I remember they cost more than my weekly pay!
January 10th, 2010 at 5:02 pm
Such good memories everyone , i bought the most beautiful dress from J & M for my Nursing graduation ball …. there was no other shop like it in the 70′s , i just adored being in there …. if only to be able to revisit it now !
January 11th, 2010 at 2:42 pm
Thanks for all your comments! It’s clear that the House of Merivale holds a treasured place in Australia’s fashion heart. I hope one day someone does write a book about it’s history, I’d love to know more.
In the meantime, here’s a photo from my book launch of a ’70s ensemble from my collection:
70s House of Merivale dress and jacket.
This was the most popular outfit in the parade – many people approached me later asking if I would part with it. It’s very ’30s in style and modelled by Nicole of the Alternative Modelling Agency.
January 12th, 2010 at 1:46 pm
Going into John and Merivale was like being in a fantastic dream. When I first travelled overseas my workmates presented me with a huge navy leather bag I think it had J & M in silver and black from memory. I loved that bag and it made many journeys until I was robbed of it gggrrrr!!!! I recently found a small white hat in an op shop in Northern NSW by Merivale for $2 my daughter is now wearing that around Melbourne. They were grand days indeed!!
February 11th, 2010 at 12:21 pm
I bought a pair of “reactamatic” aviator style sunglasses from there as a teenager. So cool! Don’t remember the shop being in Collins street though – my recollections have it in Bourke Street opposite Myer and the Old GPO.
March 17th, 2010 at 10:55 pm
Hello,
I found your web site about the House of Merivale accidently while searching for australian food blogs.It bought back good memories! I use to work in the house of Merivale in Pitt str in the 70′s and there use to be a wonderful vegetarien restaurant in one of the builduing owned by Mr john and Merivale. Does it still exist? and what has developped with the Merivales.Would love to hear anything you may know. Those fashion days were great and we even had the visits of people like Mick Jaeger, Rod stewart , ect. If you have any interesting photos you can also send them on my email. I am living in Berlin at the moment and have started to write a food blog and information about Berlin and Germany.
Nicole
March 30th, 2010 at 12:38 am
What a “blast from the past” coming across your article about Merivale and Mr John. I used to work in the shop around 1971/72 when I was living in Australia and loved every minute of it. Being a “Brit”,it was home from home to me and I never realised how important the company was in the history of Aussie fashion. We had to wear Merivale clothes for work, but were lucky enough to get staff discount!! Sadly none of my purchases have survived the years. Hello to anyone who remembers me. Moira Cave (nee Cockroft).
March 31st, 2010 at 10:04 pm
I just found this site searching for some vintage items and had to comment that my Mum’s wedding dress was purchased from Merivale in Sydney. She got married in 1977 and it is in a style somewhat reminiscent of the photo you published but with short fan sleeves. It is very 1930′s style. She wore it with a hat rather than a veil.
She really loved that dress and it is still in a suitcase at our house but as it was never stored as items are now it has yellowed a bit with age. It is a very timeless dress though. She will be thrilled to know that House of Merivale pieces are coveted.
April 13th, 2010 at 10:19 pm
Does anyone remember the name of the shop in Melbourne that had racks of lovely feminine all white dresses for young women?
April 17th, 2010 at 8:17 pm
I loved Merivale I bought a leather mustard jacket, my daughter has it now she loves it. I paid $94.50 and still have the receipt for it.
May 6th, 2010 at 8:40 pm
I have three matching House of Merivale womens suits. One in white, one in blue and one in black. I am trying to find out information to see how much they would be worth to sell. If anyone knows where I can find any infortmation, please let me know. I am coming up empty.
June 1st, 2010 at 4:46 pm
Hi i have just seen your site
i used to go to the george st store opp centre point down stairs with timber glass doors
also opp wynyard station store in 1969 /1970 i bought a army style jacket like the beatles had with high raised heels
I was working as the first trainee manager for hungry jacks chain then :
I still have the shoes an jacket today in good condition :
Another funny story i once worked at john merivals shoe factory at surrey hills when he had a blue E type jag car :
lots of fun times :
regards Rod
June 7th, 2010 at 3:26 pm
Colleen
My husband and I also spent many a pay cheque in John and Merivale and still have full length leather coats we had custom made by them for an overseas trip and they have our names on the label. It has been great to read about the history of the store and remember what a great shop it was.
July 6th, 2010 at 11:05 pm
Hello, I have enjoyed reading everyone’s experience and that time of their lives when Merivale & Mr John had some of their wonderful shops in Pitt St, Sydney. It defines a period in our lives that we will always remember. I also use to work in their factory in Surry Hills and still have some fabulous animal print jackets, t shirts, jockey pants, mohair cardy with pearl buttons and a fabulous leather bag with the famous Jam label. I am so glad I have kept them all in mint condition. They couldn’t be discarded they were made with such care and attention to detail. It just proves that quality never really goes out of fashion, it merely becomes a collectors item.
July 18th, 2010 at 12:27 am
Wow, I have just come across this also while searching on google.
Merivale and Mr John in Sydney was the place I also loved going when “going into town”. It was like entering another quite different world–a little bit fantasy, a little bit fun–but always fashions that I coveted, that talked to teenagers of that time, who often had boring upbringings, with recommendations of clothing by Mum that was frumpy and old feeling. I could never afford any of their clothes but my friend who I used to go with could, and it was great just knowing someone like that. We would always spend lots of time there and at another of the best ever stores–Mr Christian shoes! Oh, how I adored their shoes (and even bought a pair once). We would then go for lunch at the Centrepoint Tavern.
A bit later there was a store open in Bankstown where I went to school and worked. Oh, how that was so fantastic as well–we could go there after school and check things out–it really was “the place to go”. The music and timber floor was so inviting and bohemian feeling. I remember thinking how different but great it was to see mens clothing both looking modern and groovy and sold proudly alongside womens. Maybe the start of youthful mainstream fashion for young men? You no longer went from young boy to aged gentleman in one year from 16 to 17.
I have a Merivale dress that I picked up recently in an Oppie–first time ever in years of op shopping. I am keeping it as the one I would have liked to have bought many years ago.
Thanks Nicole for talking about JAM.
August 4th, 2010 at 1:02 am
The original (in Melbourne) House of Merivale and Mr John was at the top end of Bourke St. It later moved to Collins St. As a teenager I bought all my clothes from this brilliant store. Velvet flares and beautiful crepe tops were my favourites. I even got married in a Merivale suit and shoes. The original Bourke St store was amazing; when they moved to Collins St. it gradually evolved into more of a department like store. The clothes were incredible; sad I have given them all away.
August 7th, 2010 at 12:14 am
1 very niaevely went for my first job interview at the age of 15 for a part time job at Merivale, I knew I would not get it however I just wanted to get a little bit closer to the shop. It was like walking into another world, what a wonderful shop and fabulous memories. I now have a vintage fashion store and alway keep a look out for Merivale peices. I recently sold a beautiful cream lace 70′s knee length lace dress to a young girl for her wedding next year. She looked amazing in it and her partener immeditley and quietly came to me and payed for it and gave the dress to her, soooo romantic.
August 7th, 2010 at 4:18 pm
Hi everyone,
I love reading your comments: I suspect this is my most popular post on my blog even though it’s over a year old! I guess there are many of us who have fond memories of the House of Merivale.
If there are any film makers or writers out there, perhaps take it on as a project? There’s a lot of love for this fashion house and I’m sure many of us would like to hear more.
August 14th, 2010 at 1:42 pm
Another fan of Merivale from the 70′s… My coveted possession was a handbag in baby blue leather. Does anyone remember the bags with the two outside pockets which were done up with a snaplatch? There was also a version with a zippered extension on the bottom. As well as the JAM logo, you could always tell it was an original by the rounded feet on the base of the bag. Great memories from a great store.
September 2nd, 2010 at 9:59 pm
i arrived in sydney from auckland in 1971.first job house of merival in pit st.kitchen hand in the wine bar up stairs.those hot chicks played steely dan all day long.cant find my cord jacket and flared pants i bought from down stairs. jonnie moore
September 3rd, 2010 at 1:43 am
ohhh, Steely Dan…yeah!